#20 research and inspiration

Shepard  Fairey

color phschology

stationery package

the printed pieces that a company utilizes for communication purposes

when establishing a business it is very important that all communications are well coordinated and that the message of the organization is presented consistently
includes business card letterhead and envelope

business card an essential part of a stationery design. when you hand someone your business card they will form an immediate opinion about your company. your business card does more then tell people how to find you: it says something about your company its mission is culture and its goals everything from the colors font texture shade and gloss of the paper you print on says something about you
business card includes:
logo
company name
employee name
title
phone number
fax number
email address
company address
web address
must be 2x3.5
horizontal or vertical orientation
check for accuracy
check for unity continuity among other pieces
typical margin is .25 to.125
letter head-a printed piece of paper used to send letters memos etc.
logo
company name
company address
phone number
fax number
web address
design tip
must be 8.5x11
must be vertical orientation
must leave room to write the letter memo etc being empty space in middle
check for accuracy
check for unity
envelope the packaging the contains the letter/form when being mailed standard #10 envelope
logo company name company address
must be 9.5x4.125
horizontal or vertical
leave room for address and stamp check for accuracy check for unity

#18 research and inspiration

this picture is a inspiration because it shows the picture that contract and just gives a slight of a color and the font works with each other.

coca cola is a nice wordmark because if you go anywhere in the country they all know it and it has a way that makes you want to have some 

Ebay makes me want to go to the website because of all the colors and it would look like a good website and where you can get a variety of things

workmark represents a company or a institution

#17 research and inspiration

i think this would make more kids maybe go to the doctor if they think its a garden.

visual organizations

visual hierarchy--will establish focal points based on their importance to the message thats being communicated.a crucial part of the design process is to establish an order of elements a visual structure to help the viewer absorb the info provided by the design

what do i want my viewer to look at first?

the grid- way of organizing content on a page using any combination of margins, glide lines , rows and columns

instituted by modernism can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
a grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format

every design is different therefore every design will require a different grid structure one that addresses the particular elements within the design

a grid is used to help clarify the message being communicated and to unify the elements

simple- simplicity makes a logo design easily recognizable. good logos feature something unexpected or unique without being "overdrawn"

memorable-an effective logo design should be memorable which is achieved by keeping it simple yet appropriate 

timeless-will yours stand the test of time will it still be effective in 10 20 or 50 years

versatile- an effective logo works across a variety of media and spplications. for this reason logos should be deigned in vector format to ensure that they scale to any size 

appropriate-appropiate for its intended audience 

four color process-tech for printing with full color 

spot color- method of specifying and printing colors in which each color is printed color in which each color is printed with its own ink.spot color printing is effective when the printed matter contains only one to three different colors but it becomes more expensive

pantone matching system- a system every printer uses the pantone system 

choose your color wisely!

colors plays an important roles in logo design color can illicit different feelings and emotions from the audience

interpretation of color may vary depending on age, gender, and cultural demographics so color should be careful 

color also tend to follow trends,just like fashion,more conservative color palette

keep your color palette to two or three. too many colors will increase your cost!


combination marks- both text and a symbol icon 


iconic/symbolic- more abstract and no text
wordmark/lettermark-only have text wordmark is the whole company name