simple- simplicity makes a logo design easily recognizable. good logos feature something unexpected or unique without being "overdrawn"

memorable-an effective logo design should be memorable which is achieved by keeping it simple yet appropriate 

timeless-will yours stand the test of time will it still be effective in 10 20 or 50 years

versatile- an effective logo works across a variety of media and spplications. for this reason logos should be deigned in vector format to ensure that they scale to any size 

appropriate-appropiate for its intended audience 

four color process-tech for printing with full color 

spot color- method of specifying and printing colors in which each color is printed color in which each color is printed with its own ink.spot color printing is effective when the printed matter contains only one to three different colors but it becomes more expensive

pantone matching system- a system every printer uses the pantone system 

choose your color wisely!

colors plays an important roles in logo design color can illicit different feelings and emotions from the audience

interpretation of color may vary depending on age, gender, and cultural demographics so color should be careful 

color also tend to follow trends,just like fashion,more conservative color palette

keep your color palette to two or three. too many colors will increase your cost!


combination marks- both text and a symbol icon 


iconic/symbolic- more abstract and no text
wordmark/lettermark-only have text wordmark is the whole company name