visual hierarchy--will establish focal points based on their importance to the message thats being communicated.a crucial part of the design process is to establish an order of elements a visual structure to help the viewer absorb the info provided by the design
what do i want my viewer to look at first?
the grid- way of organizing content on a page using any combination of margins, glide lines , rows and columns
instituted by modernism can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
a grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format
every design is different therefore every design will require a different grid structure one that addresses the particular elements within the design
a grid is used to help clarify the message being communicated and to unify the elements
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