the printed pieces that a company utilizes for communication purposes
when establishing a business it is very important that all communications are well coordinated and that the message of the organization is presented consistently
includes business card letterhead and envelope
business card an essential part of a stationery design. when you hand someone your business card they will form an immediate opinion about your company. your business card does more then tell people how to find you: it says something about your company its mission is culture and its goals everything from the colors font texture shade and gloss of the paper you print on says something about you
business card includes:
logo
company name
employee name
title
phone number
fax number
email address
company address
web address
must be 2x3.5
horizontal or vertical orientation
check for accuracy
check for unity continuity among other pieces
typical margin is .25 to.125
letter head-a printed piece of paper used to send letters memos etc.
logo
company name
company address
phone number
fax number
web address
design tip
must be 8.5x11
must be vertical orientation
must leave room to write the letter memo etc being empty space in middle
check for accuracy
check for unity
envelope the packaging the contains the letter/form when being mailed standard #10 envelope
logo company name company address
must be 9.5x4.125
horizontal or vertical
leave room for address and stamp check for accuracy check for unity
Tuesday, April 24, 2012
Thursday, April 19, 2012
#18 research and inspiration
this picture is a inspiration because it shows the picture that contract and just gives a slight of a color and the font works with each other.
coca cola is a nice wordmark because if you go anywhere in the country they all know it and it has a way that makes you want to have some
Ebay makes me want to go to the website because of all the colors and it would look like a good website and where you can get a variety of things
Friday, April 13, 2012
Thursday, April 12, 2012
visual organizations
visual hierarchy--will establish focal points based on their importance to the message thats being communicated.a crucial part of the design process is to establish an order of elements a visual structure to help the viewer absorb the info provided by the design
what do i want my viewer to look at first?
the grid- way of organizing content on a page using any combination of margins, glide lines , rows and columns
instituted by modernism can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
a grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format
every design is different therefore every design will require a different grid structure one that addresses the particular elements within the design
a grid is used to help clarify the message being communicated and to unify the elements
what do i want my viewer to look at first?
the grid- way of organizing content on a page using any combination of margins, glide lines , rows and columns
instituted by modernism can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
a grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format
every design is different therefore every design will require a different grid structure one that addresses the particular elements within the design
a grid is used to help clarify the message being communicated and to unify the elements
simple- simplicity makes a logo design easily recognizable. good logos feature something unexpected or unique without being "overdrawn"
memorable-an effective logo design should be memorable which is achieved by keeping it simple yet appropriate
timeless-will yours stand the test of time will it still be effective in 10 20 or 50 years
versatile- an effective logo works across a variety of media and spplications. for this reason logos should be deigned in vector format to ensure that they scale to any size
appropriate-appropiate for its intended audience
four color process-tech for printing with full color
spot color- method of specifying and printing colors in which each color is printed color in which each color is printed with its own ink.spot color printing is effective when the printed matter contains only one to three different colors but it becomes more expensive
pantone matching system- a system every printer uses the pantone system
choose your color wisely!
colors plays an important roles in logo design color can illicit different feelings and emotions from the audience
interpretation of color may vary depending on age, gender, and cultural demographics so color should be careful
color also tend to follow trends,just like fashion,more conservative color palette
keep your color palette to two or three. too many colors will increase your cost!
combination marks- both text and a symbol icon
iconic/symbolic- more abstract and no text
wordmark/lettermark-only have text wordmark is the whole company name
combination marks- both text and a symbol icon
iconic/symbolic- more abstract and no text
wordmark/lettermark-only have text wordmark is the whole company name
Wednesday, April 11, 2012
Photography | 1839 - 1960s AD
Until the 1880s, how were news stories illustrated?
handwrtten
What is a camera obscura?dark chamber room surroundings
Post an example of a camera obscura
How did scholars and artists utilize the camera obscure?
movement and color
From where did the photographic camera develop?
Chinese and ancient greek
Who first used the term "photography"? Where was is derived from? before camera
Post an the first photograph.
Who is credited with making the first successful photograph?
Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Who is George Eastman? What company did he establish?
founder of kodak company Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
What is Edwin Land best known for? What company did he establish?
Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
What was Eadweard Muybridge known for?
british photographerPost a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
early device to displaying motion picturesPost a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?that when the horse run their legs dont all leave the ground In 1880s, the development of the motion picture camera allowed this?
zoopraxiscopePost a photo of a motion picture projector.
What is a motion picture projector?
handwrtten
What is a camera obscura?dark chamber room surroundings
Post an example of a camera obscura
How did scholars and artists utilize the camera obscure?

From where did the photographic camera develop?
Chinese and ancient greek
Who first used the term "photography"? Where was is derived from? before camera
Post an the first photograph.
Who is credited with making the first successful photograph?
Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Who is George Eastman? What company did he establish?
founder of kodak company Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
What is Edwin Land best known for? What company did he establish?
Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
What was Eadweard Muybridge known for?
british photographerPost a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
early device to displaying motion picturesPost a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?that when the horse run their legs dont all leave the ground In 1880s, the development of the motion picture camera allowed this?
zoopraxiscopePost a photo of a motion picture projector.
What is a motion picture projector?
assignment page 14 and reflection
gag is an organization that i did for this assignment and they help with how you do your work and how you could help you get better.
gag stands for graphic art guide and there are books that help you get better and help you with any questions you have about the art.
gag stands for graphic art guide and there are books that help you get better and help you with any questions you have about the art.
15 research and inspiration
handwritten book that has been decorated with gold or silver, brilliant colours, or elaborate designs or miniature pictures. Though various Islamic societies also practiced this art, europe had the longest and probably the most highly developed tradition of illuminating manuscripts.
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